The Foundation programme has a strong commercial orientation and academic rigour. The programme provides a well-rounded approach to business and helps students develop the key business skills in decision making, and leadership much sought after by employers.

We have a “world class” international faculty team with many years of teaching and researching from a number of UK, French and International Universities and educational Institutions. Our academic staff and tutors will encourage you to mix with other students from the very start of the programme, particularly in tutorial work and group assignments.  Do ensure that you get fully involved as you will learn from the ideas of other students as well as from your lecturers.

Concept of Business Environment

A business firm is an open system. It gets resources from the environment and supplies its goods and services to the environment. There are different levels of environmental forces. Some are close and internal forces whereas others are external forces. External forces may be related to national level, regional level or international level. These environmental forces provide opportunities or threats to the business community. Every business organization tries to grasp the available opportunities and face the threats that emerge from the business environment. Business organizations cannot change the external environment but they just react. They change their internal business components (internal environment) to grasp the external opportunities and face the external environmental threats. It is, therefore, very important to analyze business environment to survive and to get success for a business in its industry. It is, therefore, a vital role of managers to analyze business environment so that they could pursue effective business strategy. A business firm gets human resources, capital, technology, information, energy, and raw materials from society. It follows government rules and regulations, social norms and cultural values, regional treaty and global alignment, economic rules and tax policies of the government. Thus, a business organization is a dynamic entity because it operates in a dynamic business environment.

Features of Business Environment

On the basis of the above discussion the features of business environment can be summarized as follows.  Business environment is the sum totals of all factors external to the business firm and that greatly influence their functioning.  It covers factors and forces like customers, competitors, suppliers, government, and the social, cultural, political, technological and legal conditions.  The business environment is dynamic in nature that means, it keeps on changing.  The changes in business environment are unpredictable. It is very difficult to predict the exact nature of future happenings and the changes in economic and social environment. .  Business Environment differs from place to place, region to region and country to country